Packaging Design (Student Work)
Brief: Design a label and accompanying brand story for a series of wines targeted at mothers of newborns
The brand story for Selene appeals to mothers of newborns by 'being in it with them'. The wine is harvested and made at night when most others are asleep. As new mothers are often up alone and exhausted at all hours of the night, Selene hopes to offer comfort in that time that they are not alone. This also gets the consumer thinking about the brand at times outside of when consuming it. Illustration was chosen to give the brand a softer, handmade feel. An Australian animal was chosen to represent that the wine is made locally.